I am a Design Leader with 10+ years of experience shipping products & building balanced design teams for multiple domains.

Proprietary Enterprise Apps
for automotive and real-eastate domains.

End-to-End e-commerce experiences for multiple domains, business & consumer.

End-to-End e-commerce
experiences for multiple domains, business & consumer.

Entertainment Experiences
for streaming services, MVPDs & traditional TV .

I believe user-centered design can solve any challenge we face, and I'm committed to creating value for both people and companies, never choosing one over the other.

My design approach centers on solving problems without creating new ones by thinking systemically and holding myself accountable to leave things better than I found them.

Selected Work

Store Apps Suite

Digital transformation of a legacy monolithic store application into multiple progressive web apps built to unlock efficiency & support operational flexibility.

View case study

Time Efficiency Savings

$3M+

Apps Shipped

Multi-brand Design System

Creating a new digital product identity for Valvoline's brands across North America.

View case study

Projected Dev Savings

~35%

Libraries Developed

Apps Shipped

Redesigning Live TV

Designing Live TV experiences across multiple segments for Sling TV's 2.69 million subscribers.

Coming soon

Coming Soon

Coming soon

Subscribers

2.59M

Viewership Increase

70%

AirTV 2 launch

Integrating free local channels into the Sling TV app using the AirTV 2.

Coming soon

Device Return Rate

-20%

20%

Retention Improved

Products launched

Apps Shipped

400%

95%

Testimonials

Shruti has a great ability to grasp highly technical concepts and explain them to laymen. I’ve had first-hand experience witnessing her ability to collaborate, diligently define a problem, and communicate research findings to executive leadership. She has had a great career in UX and would be a fabulous addition to any team

Molly Hickey,
Sr Product Manager

Shruti's guidance in using design thinking and organizing workshops was invaluable. She not only provided me with valuable resources to expand my knowledge and skills but also played a crucial role in helping me design and initiate the implementation of a HTML site on the Arvest Bank intranet site MAX. As a young person of color and a woman in the field, their unwavering support, praise, and motivation were truly empowering.

Leslie Pacheco,
Software Engineer

Shruti stood out as a stellar User Experience professional who is always standing up for the user's voice. Her ability to brainstorm innovative solutions and consistently advocate user testing helped the group to always be focussed on end user's. It's been a pleasure to work with Shruti and I'm confident she will continue being a asset to any organization.

Varun Khanduja,
Sr Manager